The New York Times highlights. Little Greene Paints: a green revolution

English paint manufacturer, Little Greene, is making waves with its innovative approach to environmental sustainability, as reported by The New York Times.

Little Greene Paint Company, a renowned British brand, is revolutionizing the paint industry with its innovative approach to environmental sustainability. Rather than disposing of unwanted paint, they have found a solution: blending it to create a new product line.

David Mottershead, the company’s founder and a chemist, recognized the issue of paint waste and decided to take action. Excess paint from the manufacturing process and customer returns was being sent for incineration, resulting in a significant waste of resources and energy.

img 0568 2 1024x682 1 English paint manufacturer, Little Greene, is making waves with its innovative approach to environmental sustainability, as reported by The New York Times. — David Mottershead

Introducing Re:mix, a collection of 20 shades made from untouched and uncontaminated leftover paints. The range, launched in March, offers a mix of matte and eggshell finishes suitable for indoor use. By embracing Re:mix, Little Greene demonstrates its commitment to sustainability and responsible manufacturing.

Creating Re:mix involved leveraging technology and expertise. A computer algorithm identified different waste paint colors and calculated the precise mixing ratios to achieve new standard colors. This meticulous process ensures that each can of Re:mix meets the brand’s high-quality standards.

What sets Re:mix apart is its affordability. Priced at only 28 pounds ($32) for 2.5 liters (a little over half a gallon), it provides customers with a cost-effective option without compromising on quality. Little Greene aims to make sustainable paints accessible to a wider audience.

4 1 English paint manufacturer, Little Greene, is making waves with its innovative approach to environmental sustainability, as reported by The New York Times.

4 2 1 English paint manufacturer, Little Greene, is making waves with its innovative approach to environmental sustainability, as reported by The New York Times.

Little Greene Paint Company is transforming the perception and utilization of paint, proving that environmental responsibility and exceptional quality can go hand in hand.

Looking ahead, Little Greene Paint Company remains dedicated to its long-term vision. As a family-run business with a strong commitment to the environment, they continue to innovate and lead the way in the paint industry. By blending paints for a greener future, they inspire others to embrace sustainability in their choices.

Follow the link to read the original NYT material, and in our catalog you can see all the colors of Little Greene.